Players were currently not on the Flyers but they were going to be in the upcoming season. As such photography of them in Flyers uniforms did not exist, so client provided imagery had to be painted to match current Flyers uniforms. The brand identity of “electric fire” was then applied to seventy-two (two examples follow) individual and unique players during the NHL 2015-2016 season, for use in various Philadelphia Flyers applications such as tickets, stadium banners, and stadium jumbotron video.
PHILADELPHIA FLYERS 2015-2016 SEASON ASSET DEVELOPMENT
Client: Philadelphia Flyers
Agency: Petrol Advertising
Creative Director: Alan Hunter
Account Coordinator: Ben Nessan
Illustrators: Andrew Seto, Edward Chua
Finisher: Anthony Karaboghosian